Instagram (IG) can be known as one of the most successful apps that have come up with the mobile phone app trend. That is why you wanna know “What is Instagram and How Does it Work.”
Insta is a social networking platform. Based on the ability of users to share images and videos with their viewers, a large number of people around the world today. It should mention that the excellent user experience and features of this app have contributed to the rapid expansion among the public. Individual developers have made several developments from inception to the present, and Facebook Inc. currently owns the app.
The app’s latest versions have many features that allow users to edit media with filters and organize them with tags and location information. Users can also choose to keep their accounts either as personal or public accounts by clicking on the Privacy option in Settings. If it is a personal account, you should request to follow; once the request is accepted, you can follow them and like their photos and videos.
Beginning of a social media giant
In San Francisco, the founders of Instagram are Kevin Systrom and Mike Krieger. In the beginning, They called the prototype app “Burbn,” which was only a mobile check-in app. Also, the first version, officially released in October 2010, was just for iOS. Soon after, Systrom and Krieger developed their app for photo sharing, making it a popular feature among Burbn users. Simultaneously, Then the “Burbn” rebranded as “Instagram.”
The Facebook Relationship
Then, in April 2012, Facebook Inc. bought Instagram for US$ 1 billion, followed by the first version of the app for Android OS was released. By the end of 2012, The significant change came on. Instagram launched website profiles. The feature allows users to see others’ feeds from laptop or desktop devices with limited functionality (photos and videos are viewable, but nothing can be uploaded).
Rise of a social media giant
There was already a beta version for Windows OSs by this time, but it is not officially launching. However, with the considerable increase in the number of Instagram users around 2016, the lack of an Instagram app for Windows operating systems was a significant drawback. Thus, as Windows Phone lovers and Microsoft company requested, Instagram officially released an app for Windows operating systems in 2016.
The “Instagram Story” Feature
In the same year, they launched the Instagram story feature. It allows users to share photos and videos on their Instagram stories, only visible for 24 hours. After 24 hours, it disappears. So, users can add stori
es daily basis, even showing their activities with their mood!
Not only that, but users can also start live videos, and they can be saved to the story once ended. You can also set the privacy for the story option by choosing the audience as well. It became the most popular feature on Instagram within the last few years. About 500 million users are adding their stories daily.
Instagram Founders Farewell, but Continue
In 2018, the founders Craigslist and Systrom stated that they are quitting Instagram. Since then, Adam Mosseri is the head.
Instagram launched another new feature called “Co-Watching” In the first quarter of 2020. It enables live broadcasting for multiple users together. They found this feature a solution to connect people virtually, reducing travel restrictions imposed worldwide due to the COVID-19 global pandemic of 2020. With over one billion active users, the app is on most downloaded apps by 2020.
What is Instagram for Business?
Instagram offers another unique feature for creating business profiles to promote businesses through the platform. The difference is that the business profile gives you some extra features than a personal profile. But this is not a free service.
You can add your business contact details and directions to the profile or whatever needs the customer to get in touch. Also, if you need to reach more potential customers, Instagram for Business gives you an option to create an ad campaign via the Facebook ad creation tool “Facebook Business Manager.” You can publish your ads on Instagram to make them visible to millions of users, creating them as Photo ads, Video ads, Carousel ads, Collection ads, Explore ads, IGTV ads, or Instagram Shopping ads.
While personal accounts allow you to link multiple Facebook pages, business accounts will enable you to connect with only one. However, the advantage is the ability to stick with your customers through one of the most popular social networks around the world.
More on guideover.com: How To View Instagram Stories Without Them Knowing? Read here.
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